Ariel Motor Company History


Ariel Motor Company History

Ariel Motor Company Ltd is a low-volume performance motorized vehicle producing company in Crewkerne, in county, England. Based by Simon Saunders in 1991 as Solocrest Ltd., the name was modified in 1999 to Ariel Motor Company Ltd. The first Ariel Motors remains as Mercantilism Company of the Ariel owners motorbike Club (AOMCC) Ariel Motorcycles firm. Ariel still prove that low-volume, hand-built, automobile producing is alive and well, and as viable these days as it was a hundred years past.

Ariel’s 1st epitome was smaller than the Atom production automobile, with a special chassis and bodywork. Power came from Ford Puma engine, the tires very skinny and, sort of a racer, the driver sat directly on the automobile floor that was formed into a seat. The Ariel Atom was launched in 1999, a ‘Lotus 7’ for the new Millennium. Interest in track days was growing quickly within the 1990’s and Ariel’s 1st automobile was what track day enthusiasts had been awaiting.

Until 2014 the Atom was the sole model Ariel factory-made, though it’s evolved through many alternative forms over the years – Atom, Atom 2, Atom 3, Atom V8, Atom Mugen and currently Atom 3.5. In January, 2015, Ariel introduced the rover, a buggy designed on similar principles because the Atom, at the Auto sport International Show.

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Ariel Motor Company History

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