BMW was established in 1917 is currently one of the ten largest automotive maker with its BMW, mini and Rolls-Royce brand, possesses three strongest premium brand within the automotive trade. The company has achieved strong position in the motorcycle sector and gets a great success. The company aims to generate profit by focusing on automobile markets. With this in mind, a wide ranging product and market offensive was initiated in 2001, which was resulted in the BMW Group expanding its product range considerably and strengthening its world wide market position.
The company’s brand is associated with high performance, engineering excellence. The BMW brand is often cited as one of the best in the world, and company continues to launch a stream of innovative products as the part of battle with German peer Mercedes to be the world’s largest luxury car maker.