Hummer Brand History: How It Started

Hummer was a brand of trucks and SUVs, opening market in 1992 when AM General (American Motors Corporation) began selling a civilian version of the M998 Humvee. In 1998, GM Company acquired the brand name and marketed 3-vehicles: the original Hummer H1 (Originally released in March 14th 1992), based on the Humvee; and the H2 & H3 models that were stand on smaller, civilian-market General Motors platforms.
Hummer’s viability in the economic downturn was being questioned by 2008, and it was located under review by General Motors organization. Rather than being transferred to Motors Liquidation Corporation as part of the General Motor impoverishment in 2009, the brand was retained by General Motor, in order to investigate its sale.
In 2009, a Chinese manufacturer, Tengzhong , declared that it would acquire Hummer throughout Chinese management approvals, but later withdrew it is bid. On February 24th 2010, Reuters reported that the Chinese government ministry of commerce had prohibited the deal, though a ministry spokesperson denied refuse the application, which had been stalled for 8-months. At the end of February GM announced it would begin dismantling the Hummer brand.
Although the automaker announced two days later that it had been approached with newest offers, by April 2010, any transaction became improbable, as inventory was depleted and Hummer dealerships began closing. Once filling a hire-car fleet order, the last Hummer H3 rolled off the line up at Shreveport on May 24th 2010.

Hummer Company Website:  www.hummer.com
Hummer Company Logo

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