SUBARU Brand History: Everything about Subaru
Subaru is the Japanese name for the Pleiades star cluster M45 or “The Seven Sisters” that successively motivates the logo and alludes to the businesses that incorporate to form FHI. Subaru really suggests that “unite” and it refers to the six stars on the logo that indicate the six corporations. The largest of the stars represents Fuji Heavy Industries, the parent company of Subaru, is presently during a partial partnership with Toyota Motor Corporation that owns 16.5% of FHI. The corporate started on in 1917 in Japan as an aircraft research lab however, before long affected to manufacturing airplanes. Subaru is the automobile producing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI), the twenty-second largest car manufacturer by production worldwide in 2012. It’s headquartered in Ebisu, Tokyo, Japan.
After Second World War, the corporate created a scooter, the Fuji Rabbit with the spare elements from airplanes. Pretty before long the corporate completely split up into different business that produced scooters, coaches, engines and chassis. Then CEO Kenji Kita determined that it might be a good plan to induce concerned in automobile creating and pretty soon the first Subaru automobile was created, the Subaru 1500 (1954). Solely twenty P1s were manufactured as a result of multiple supply issues. From 1954 to 2008 the corporate designed and made dozens of vehicles together with the 1500 (1954), the small air cool 360 (1958), the Sambar (1961), the 1000 (which saw the introduction of the Subaru boxer engine in 1965), the R-2 (1969), the Rex and also the Leone (1971), the BRAT (1978), Alcyone (1985), the Legacy (1989), the Impreza (1993), the Forester (1997), the Tribeca (2005), the Exiga (2008), and also the BRZ (2012).
In the 90s, the corporate moved aloof from the manufacture of tiny vehicles and focused on rally cars, like the Vivio and Impreza. Totally different versions of the Impreza WRX won the globe championship many times below drivers like Colin McRae. Subaru is well known for its use of the boxer engine layout in most of its vehicles higher than 1500 cc moreover as its use of the Symmetrical All Wheel Drive drive-train layout since 1972. The boxer engine and all-wheel-drive became customary instrumentality for mid-size and smaller cars in most international markets by 1996, and is currently standard in most North American market Subaru vehicles. The lone exception is that the BRZ, introduced in 2012 that uses the boxer engine however is rear-wheel-drive. Subaru additionally offers turbocharged versions of their rider cars, like the Impreza WRX and also the Legacy 2.5GT.
Subaru additionally takes a keen interest in environmental protection, having achieved odd record: on 0 lowland standing for their plant in Lafayette, Indiana which implies that the factory generates no trash. Also, the corporate has an intensive recycling program for its own cars to not mention the program for hybrid and fuel economical cars.
Subaru Website: http://www.subaru-global.com/