Land Rover is a brand of the British Automotive manufacturer Brand of Jaguar Land Rover, which specializes in 4-wheel-drive vehicles. The Jaguar Land Rover, with its headquarters in Whitley, Coventry, (United Kingdom). In 2008, was acquired by Tata Motors, an Indian company.
The Brand of Land Rover name was at first used by the Rover Company for one specific vehicle model, named simply the Land Rover, founded by Rover in 1948. The next year it developed into a marquee encompassing a range of 4-wheel-drive models, including the Defender, Discovery, The Range Rover Sport, Range Rover, The Free lender and The Range Rover Evoque. The Land Rovers are currently assembled in the Rover Company’s Halewood and Solihull plants, with research and growth taking place at JLR’s Gaydonand Whitley engineering centers. The Land Rover sold 194,000 vehicles global in 2009.
The company originates from the original 1948 model, the Land Rover as a group has only existed since 1978. Prior to this, it was a product line up of the Rover group which was subsequently absorbed into Rover-Triumph division of the British Leyland Motor Corporation (BL) following Leyland Motor Corporation’s takeover of Rover in 1967.
The ongoing commercial success of the original Land Rover series models, and most recently the Range Rover in the 1970s in the midst of BL’s well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover in 1988, under the ownership of British Aerospace after the remains of British Leyland were broken up and privatized. In 1994 The Rover Company plc was acquired by BMW.
In 2000, The Rover Company was broken up by The BMW and The Land Rover was sold to Ford Motor Corporation, becoming part of it is Premier Automotive Company. In 2006 the Ford purchased Rover group from BMW for around £6 million. This reunited the Rover Company and the Land Rover brands for the 1st time since 2000 when the Rover Company was broken up by BMW.
The Ford sold both Land Rover and Jaguar Cars to the Indian Tata Motors in June 2008. This sale also included the dormant Rover group. In September 2013 Jaguar Land Rover announced plans to open a 100 million GBP (160 million USD) research and development center in the University of Warwick (England), Coventry to make a next generation of vehicle technologies. The car maker said around 1,000 educational and engineers would work there and that construction would start in 2014.
The Land Rover Company Website: www.landrover.com
Land Rover Company Logo: